Hello! I’m Andrew Kim.

I’m a graphic designer currently based in Los Angeles, specializing in Brand Design and Motion Design.





works

  • THE VINEYARD CLUB™
  • HAVIT®
  • PIM® INTERNATIONAL


experiments

resume

contact



©2024 Andrew Kim





MICHELIN GUIDE

2023
[ Brand Identity ] [ Motion Design ] [ Web Design ] [ Environment Design ]

LOGO









PAINPOINTS

- Michelin Guide is too French.

- Michelin Stars were purchased.

- Michelin Guide is missing identity system.




              SOLUTIONS

In order to regain customers’ trust while maintaining
its legacy, Michelin Guide must transform into a brand
that prioritizes cultural diversity, ethical transparency,
and visual clarity, establishing itself as a guide for
culinary excellence.





MISSION
Our mission is to discover and celebrate exceptional culinary
experiences around the world, providing reliable and expert
guidance to people who enjoy traveling and eating out while
maintaing the highest standards of quality and integrity.



SLOGAN

BRAND APPLICATIONS







WEBSITE




MOBILE APP SOCIAL MEDIA


MICHELIN STARS






THE WORLD OF MICHELIN™ 2023 CONFERENCE




TYPOGRAPHY



BRAND ELEMENTS

COLORS